Post by account_disabled on Feb 15, 2024 1:26:20 GMT -5
that when discussing DTC, we should look at the nature of DTC’s business model and how to create community voice or community purchasing process. two, and it is not suitable to mix them for discussion. However, with recent work demands, I began to reflect on whether every brand is suitable or needs to do DTC, and when everyone is working hard to collect data, what data do we need And what will the data be used for in the end Traditional business communication structure-moat
established by capital In the modern marketing environment, we often chant the slogans of "personalized messages" and "customized services", which makes people always think that companies are directly facing Spain Phone Number List customers. In fact, this is not the case. In the traditional communication and business model, large enterprises do not play the role of facing customers. Take fast-moving goods as an example. Consumer goods such as Baoqiao and Unilever are mostly sold through channels, which are then sold to consumers. The responsibility for facing customers falls on the channel dealers. advertise This is why when digital transformation comes, responses
and cases from channels and finance will come faster and more than other industries, because they directly face customer needs and can and must directly grasp customer information. He is also the earliest pioneer in the AI wave. So you may ask, with the advent of the digital age and big brands having so many resources, why don’t they just change their practices The main reason is that the existing business model is their biggest advantage. It is not efficient for them to give up this advantage and invest a lot of costs to establish end-to-end services and become a DTC brand. And what is this advantage In short, in the past when there were few communication channels (only television, newspapers, outdoor advertising, etc.), as long as you have enough capital and master