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"reverse" operations. Carrefour uses "mercury retrograde" to break through traditional mass sales during the Mid-Autumn Festival and stand on the wave of digital marketing The seventh month of the lunar calendar every year is USA Phone Number List the most critical period for high-volume retailers. and all high-volume retailers do their best to capture market share. However. in the field of digital marketing. with more and more diverse media and interactive methods. how to integrate traditional customs with the new generation of customers and identify them with the brand. thereby generating belief and triggering purchases. has become a necessary issue for the
success of corporate marketing. Carrefour-Hungry Ghost Festival-Pudu-Heritage-Mercury Retrograde-Data Analysis-Innovative Marketing Image source: Carrefour arts Carrefour Integrated Communication Department Planning and Production Release time: 2019-08-08 14478 viewing count The advancement of digital transformation is not limited to the size of the company. Take the global retail giant Carrefour as an example. This mass merchant. which was founded more than half a century ago and ranks second in the world in terms of circulation. also faces the challenge of expanding to new customer groups.